Is advertising a viable monetization technique for entertainment?
It seems that in the last several years, the only business case presented by companies is advertising. Search? Advertising. Blogs? Advertising. Calls? Advertising. Entertainment? Advertising. Although advertising is a good monetization technique for some, it is not a ‘one size fits all’ solution. Let me first split the markets into two specific types: hunters and gatherers. I am not talking about prehistoric human societies, but rather about the concept of what we do (read more...)
By | June 23rd, 2008 |
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