Then came HD – be it HD video or voice, increasing the quality (and experience) of a call dramatically.
And then what?
The hard truth is that for the last couple of years there is no real innovation in the video conferencing industry.
Yeah, we talk about moving from 720p to 1080p, moving from 30 frames per second to 60 frames per second, adding another camera, adding more screens. But really – who cares?
We’re marketing and selling the same solution we did years ago. It’s a bit faster, maybe a bit better, but that’s all.
The margins companies make on video conferencing endpoints are diminishing yearly. The way to keep the pricing today Is to increase the video resolution. But there’s just so much you can charge for more resolution – we’ve already reached the point where it makes no sense to invest further.
The open question to our industry is: what’s next?
What will be the next innovation that will drive our niche and maybe, just maybe, bring it to the critical mass I’ve been told exist just around the corner.