[Amit Lavi is the product manager of BEEHD, our brand new product which lets you develop high definition videophones a lot faster. He took the time to write this guest post in order to present the new BEEHD to you]

Video is becoming an integral part of our lives – you can see it everywhere. There are users who film, upload and publish their videos online to people wanting to communicate visually with others – either through software applications or in large enterprise room systems.

We’ve seen this trend for a while now, and to be frank – without this specific trend, our friend, Sagee from the Video over Enterprise blog would be out of words (and out of work).

If we focus on visual communications, it is important to look at the current market characteristics. Over the decade, few companies have been providing enterprise systems, and only a few internet-focused communication solutions have added video to their offered services. Now that there is a growing need, it is time for more developers to join the market and provide their own video based solutions.

This is why we worked hard to create a brand new product, one that will allow developers with little or no knowledge of video communications, to be able to add this technology to their product. We called this new product BEEHD.

What exactly is BEEHD?

Simply put, BEEHD is a complete software framework that includes everything you need in order to easily integrate interactive videophone applications into your product. This includes signaling, media and application API’s which  allows easy integration into the complete framework.

What does it include?

• High Definition Video Telephony, using H.264, up to 720p@30fps
• HD Voice support, using G.722.1 and G.722.2
• Built-in configuration and management modules
• Interoperability with SIP- and H.323- based video communication products
• Unique SVC-based error resiliency technology for improved quality of experience, on any network.
• Development kit optimized to run on the TI DM6467

I find BEEHD exciting, because for the first time we provide a complete framework solution for developers. Now they have nothing to worry about. All that is needed is a nice user interface; we take care of all the rest.

The complete BEEHD solution takes care of all video telephony requirements, from signaling to call control and media components. With interoperability, media quality and user experience in mind, the BEEHD client is easy to integrate and manage for it incorporates special mechanisms to reduce latency and improve video quality.

You are more than invited to visit our website and get more information on the BEEHD product.

I would also like to hear your thoughts and get your feedback on this new product, as this is going to be a growing and breathing product.