Can You Hear Me Now?

Guest post by Steve Rust

Categories: Technology

April 17th, 2008

[Steve Rust, GIPS VP of Business Development was kind enough to provide his views on call quality and what that means on the audio side for this blog and its readers.]

If you live in the United States you may have seen a television advert for Verizon where a guy wanders around the country to gauge how good his cell phone service is in different places. His tagline: “Can you hear me now?” is well recognized. Vonage is another company with similarly annoying but effective adverts that also emphasize the importance of call quality (a disclaimer here – neither Verizon nor Vonage are currently GIPS’ customers.)

Whether you like the adverts or not they are memorable for many reasons, one of them being the widely acknowledged frustration of not being able to hear or speak with someone on the phone. A lot of this directly relates to call quality. No one likes to listen or speak on the phone when the quality is bad.

With Voice over IP there is an expansive opportunity to offer users a much higher call quality. That is why RADVISION has partnered with Global IP Solutions (GIPS). With the combination of RADVISION’s best-in-class call setup/management capabilities and GIPS media processing, RADVISION offers its customers an unmatched call quality.

If you have placed a call using VoIP it is likely that you have used GIPS’ VoiceEngine^ä technology. The media processing technology offered by GIPS address the most complex voice and video related issues – solving quality problems regardless of the platform, equipment or type of network.

The problems associated with transmitting voice and video over IP networks requires solutions that deal with packet loss, echo, jitter, errors and other artifacts, which affect the voice and video packets that are being transmitted. GIPS wideband codecs provide high-definition voice quality and its low bit rate codecs provide substantially better voice quality in challenging network conditions even with packet loss.

So the next time you pick up your wireless phone at home or use your cell phone and can’t get that voice quality remember; you hear and see the difference with GIPS.