Here are a few conversations that went on (mostly in my feverish imagination) illustrating the consequences of our diminishing attention spans, and their exploitations.
Google offices, a few months ago
- You see, the process is very streamlined.
- Is it?
- The user clicks ‘buzz’, gets a screen of privacy options, then a screen of his contacts to choose from.
- You say?!
- Ok, maybe it’s not that streamlined.
- Is it.
- I guess we could just start up with some defaults.
- You say?
- And pick all contacts as defaults, it will be ok for most people.
- Is it…
Apple offices, a few months ago
- No, no, no, no, double-no, and big no.
- What? But the new UI, it’s almost ready, we have a new concept that will re-re-re-invent the whole market.
- I. Want.
- An iPhone.
- Bigger, sir?
- Not, say, better, with more features, re-re-re-revolutionizing-
- You have an iPhone, right?
- Of course, sir.
- Don’t you think it’s great?
- Why, yes, sir!
- I want it to be like the iPhone… only bigger.
- Right on it, sir.
Microsoft offices, a few months ago
- We have this smart copy-paste feature.
- Which part of KISS did you fail to understand?
- No, it’s really cool. It has a history, adapts to the destination, synchronizes, offers suggestions-
- SUGGESTIONS? SUGGESTIONS?! We don’t want another clippy the sodding office paper clip on our hands, that’s the last thing we need now!
- But most testers said-
- Let me see that! Ha! 20% said it was “confusing at start”, and 40% said they “could have done without it”. Forty percent!
- Look here – the Windows 7 Phone Series will have NO copy-paste! None! Code it out, NOW!
RADVISION offices, a few months ago
- You see, the VC240 interface is much simpler than that of existing endpoints. We got great reviews on it.
- Yes, I see. Just dial and send. All the options are tucked away in menus.
- No interface like it. Great reviews.